Smirnoff Blue is the premium brand of Smirnoff Vodka. Smirnoff Blue is bottled at an astonishing 50% alcohol and is a little more robust but has the same delicious taste that you and your friends love. You can use Smirnoff Blue in any of the classic cocktails, such as a martini or Moscow Mule. Smirnoff is one of the top-selling spirit brands in the world, dating all the way back to 1864 when Pyotr Smirnov founded his vodka distillery.