Sauza was founded in 1873 by Don Cenobio Sauza. The La Perseverancia distillery is located in the town of Tequila in Jalisco, in the middle of the tequila area. It is a large distillery that sells a lot of blended Tequila. A small portion, like this Plata, is released as 100% Agave Tequila. Named after the three generations that Sauza have made great. This is a bright, unripened Tequila, with beautiful floral tones of the agave.