The experiment started out with a simple question: “What happens if you pull apart Jameson Irish Whiskey and amplify its key characteristics?”. That’s how the Deconstructed Series came about. Grain whiskey, distilled in efficient column stills, serves as a canvas upon which the master blender of Jameson Irish Whiskey paints flavors with brush strokes of pot still whiskey. Jameson Lively unlocks this grain element, while still leaving room for the pot still whiskey part of the blend.