Jajem Organic Jenever is the brainchild of three friends from Amsterdam. They share a love for Dutch drinking culture, so at a certain point they decided to make genever — the most quintessential Dutch drink ever. They got in touch with master distiller Pieter Verhoeven of Golden Arch Distillery. Together they created Jajem Organic Jenever, which is infused with hibiscus, lemongrass, juniper berry and elderflower.