Jack Daniel’s Legacy Edition celebrates the unique and slightly mysterious history behind the brand’s most well-known Tennessee whiskey. Jack Daniel’s Old No. 7 is known for its iconic black and white label, but over the 150-year history of the brand, that label has seen many iterations. Jack Daniel’s Legacy Edition No. 2 is a return to one of the first instances of Jack’s iconic label. Some think the label was designed to mourn the death of founder Jasper Newton "Jack" Daniel in 1911.